{"id":9363,"date":"2017-01-13T00:15:18","date_gmt":"2017-01-13T00:15:18","guid":{"rendered":"https:\/\/alexbarbosa.com\/?p=9363"},"modified":"2024-03-24T13:55:21","modified_gmt":"2024-03-24T13:55:21","slug":"email-marketing-locaweb","status":"publish","type":"post","link":"https:\/\/alexbarbosa.com\/email-marketing-locaweb\/","title":{"rendered":"Email Marketing Locaweb e outros players"},"content":{"rendered":"

Recentemente o site Marketing de Conte\u00fado divulgou uma pesquisa realizada:\u00a0TechTrends – Benchmarks de ferramentas para empresas de tecnologia.<\/p>\n

A pesquisa teve como objetivo mapear as ferramentas mais utilizadas pelas empresas de tecnologia no Brasil e colocou a Locaweb abocanhando 7,2% do mercado, no segmento de ferramentas de email marketing.<\/p>\n

\"cartas\"<\/a>Por experi\u00eancia sei que este n\u00famero expressivo \u00e9 devido ao bom marketing que a Locaweb realiza. A ferramenta de email marketing em si \u00e9 muito b\u00e1sica e possui poucos recursos. Voc\u00ea cadastra os contatos, cria as campanhas, envia e recebe os relat\u00f3rios. Recursos avan\u00e7ados? Sim, alguns. Voc\u00ea pode criar formul\u00e1rios para cadastro, criar campanhas utilizando drag n’ drop ou escolher alguns templates. Nada mais!<\/p>\n

Este modelo de ferramenta limita as a\u00e7\u00f5es de marketing e torna a comunica\u00e7\u00e3o com o cliente mais engessada. Ent\u00e3o como consultor, sempre recomendo que o cliente comece a trabalhar com solu\u00e7\u00f5es completas\u00a0de email marketing, como:
\nE-goi<\/a>, BenchmarkMail<\/a>, Mailchimp, Dinamize e outras.<\/p>\n

Atualmente as empresas s\u00e3o mais exigentes e querem pagar o pre\u00e7o justo de acordo com o n\u00famero de emails da sua lista de contatos ou de envios.<\/p>\n

Conhe\u00e7a agora alguns recursos que voc\u00ea pode ter em uma ferramenta profissional de email marketing:<\/h2>\n

– Autoresponder<\/a>, para conhecer mais o seu cliente e automatizar a comunica\u00e7\u00e3o
\n– Email responsivo<\/a>, compat\u00edvel com desktop, table e celular
\n– Teste A\/B<\/a>, para testar duas ou mais op\u00e7\u00f5es de campanha e trabalhar com a vencedora
\n– Anti-spam<\/a>, para testar a sua campanha e melhorar a entregabilidade
\n– Integra\u00e7\u00e3o<\/a>, com sistemas de ERP, Ecommerce etc
\n– Multicanal<\/a>, compat\u00edvel com SMS, mensagem de voz e push mobile<\/p>\n

Reflita: vale a pena investir em uma ferramenta b\u00e1sica sem recursos essenciais para venda e comunica\u00e7\u00e3o?<\/p>\n

Se quiser mais informa\u00e7\u00f5es, leia este post<\/a> que escrevi h\u00e1 uns meses, mas que ainda \u00e9 super v\u00e1lido!<\/p>\n

 <\/p>\n

 <\/p>\n

<\/h2>\n","protected":false},"excerpt":{"rendered":"

Recentemente o site Marketing de Conte\u00fado divulgou uma pesquisa realizada:\u00a0TechTrends – Benchmarks de ferramentas para empresas de tecnologia. A pesquisa teve como objetivo mapear as ferramentas mais utilizadas pelas empresas de tecnologia no Brasil e colocou a Locaweb abocanhando 7,2% do mercado, no segmento de ferramentas de email marketing. Por experi\u00eancia sei que este n\u00famero […]<\/p>\n","protected":false},"author":1,"featured_media":9364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8],"tags":[],"table_tags":[],"class_list":["post-9363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-e-mail-marketing","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails"],"yoast_head":"\nEmail Marketing Locaweb<\/title>\n<meta name=\"description\" content=\"Entenda o cen\u00e1rio das empresas de email marketing comparando a Locaweb com outros players do mercado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexbarbosa.com\/email-marketing-locaweb\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Locaweb\" \/>\n<meta property=\"og:description\" content=\"Entenda o cen\u00e1rio das empresas de email marketing comparando a Locaweb com outros players do mercado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexbarbosa.com\/email-marketing-locaweb\/\" \/>\n<meta property=\"og:site_name\" content=\"Alex Barbosa - 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